Current Global MENAT, part of Middle East Communications Network (MCN), has welcomed Sim Devgun as Senior Account Director, as the agency continues to invest in its growing team and client portfolio.
Sim brings close to a decade of PR experience across Dubai and London, specialising in creative consumer communications across travel, hospitality, F&B, entertainment and FMCG. Most recently at Umami Comms, Simran led communications for brands including talabat UAE, Diageo MENA and Rosewood Hotels across integrated campaigns, experiential launches, partnerships and reputation management.
Peter Jacob, Managing Director, Current Global MENAT, said, “The last few months have been challenging for many across the region, so we’re especially proud to be continuing to be able to bring in fresh talent, energy and ideas. Sim brings strong international experience, brilliant strategic instincts and a real understanding of what makes work cut through in the region.”
Sim added, “I wanted my next move to challenge me creatively and give me the opportunity to work on brands that genuinely shape the city and wider region. Current Global is without doubt one of the best agencies to be at with the calibre of the work, human-first culture and brilliant people right across the team. I’m super excited to get stuck in.”
Now in its fourth year of operations in the region, the agency has continued to expand its team and client roster across the UAE and wider GCC, working with brands including Dubai Airports, Global Village, Dubai Tourism, ŌURA, Uber, New Balance, Heinz and Puck.