Current Global MENAT, part of Middle East Communications Network (MCN), has announced five new appointments to the team, as follows:
- Former ARN News Editor and contributor to The National and Gulf News, Nick Watkins, has joined as Senior Editor charged with leading the agency�s storytelling capabilities and earned media engagement strategies.
- Mohammad Al Sayed started as Account Director, moving from Gambit Communications
- Aya Khaddam joined the team as Senior Associate following role at Brazen MENA.
- MEPRA �Outstanding Student Campaign� winner Aastha Kurup has begun as Junior Associate.
- The team also welcomed Sohailla Ossama as Account Coordinator based in Egypt to support the agency�s client account teams.
�Since we started Current Global less than three years ago, we made a commitment to do things differently, built on a common-sense and human-first approach to how we think, act and deliver,� said Peter Jacob, Managing Director, Current Global MENAT.
�As part of our vision to define what an earned-first agency in the Middle East looks like, we want to do continue to so what others are unwilling or unable. Moving away from the spray and play media dispatches. Leaving egos outside the room to deliver cut-through earned-first and integrated ideas. Freeing our junior teams from an over burden of reporting, whilst also providing them with vital team management experience. We want to provide the best place to work and be true and equal partners to our clients.�
Current Global portfolio includes Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.