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Susannah Goddard has started at health and social care services provider, Each, as Director Communications and Strategic Engagement. She was at communications agency, A Glass of Water, as Principal Consultant. Prior to this, Susannah worked in-house across the health, not-for-profit and performing arts sectors.
Ines Chin has joined the Hong Kong Applied Science and Technology Research Institute (ASTRI) as Head of Marketing & Communications. In her latest appointment, she defines and executes strategic communications and marketing initiatives to increase ASTRI’s brand awareness and aims to drive growth across local and regional markets, leading a team of 11 marketing and communications professionals.
Ines brings more than 20 years of marketing and communications experience, having regional remit at multinational companies like BT and Oracle. Based in Hong Kong, she was most recently Director, Sales Transformation and Communications, North Asia at Oracle.
AI-powered PR and communications agency, Alpha Story, has announced five new client wins in the first quarter of 2026.
The new roster includes automotive brands Audi Malaysia (PHS Automotive Malaysia) and Volkswagen Passenger Cars Malaysia (VPCM), digital travel platform Agoda, educational institute University of Reading Malaysia, and a renewed two-year retainer with climate-tech innovator GoRental Global across Malaysia and Singapore.
Founder and CEO of Alpha Story, Jeremy Foo, said: "As communications shifts from volume-driven output to precision-driven strategy, our approach enables organisations to respond faster, communicate with greater clarity, and focus efforts where it drives the most impact. Our focus is not just to help brands move faster, but to help them communicate smarter.
"Welcoming PHSAM, VPCM and Agoda, while deepening our partnerships with University of Reading Malaysia and GoRental Global, marks an important moment for us. These wins reflect the trust that leading organisations are placing in a new way of working, one that blends human judgement with AI to deliver sharper thinking, faster response and more meaningful storytelling."
Building on its client wins, Alpha Story is set to establish a presence in Indonesia in the second quarter of 2026. The agency states that the expansion will support existing clients with a footprint in Indonesia, enabling more integrated, on-the-ground communications while unlocking new opportunities for growth in the market.