B2B influencer marketing consultancy, INFLUENCE, has launched in Singapore. Founded by Arundhati Saha and Pauline Yoong, the agency aims to elevate the standard of B2B communications across the region, with early clients in the tech and science sectors.
With a combined 45 years of experience in communications, PR and marketing leadership across APAC, the co-founders bring a consultancy model that challenges convention in response to a changing communications landscape.
�What sets us apart is our belief that influence is craft,� said Pauline. �B2B marketing thrives when we bring more personality to the table and cut back on jargon. It�s about saying the right thing, at the right moment, to the right audience.�
Arundhati added, �B2B marketing has long been seen as dry and overly complex. But that�s changing, with creative storytelling and new formats gaining ground. We saw a gap in the B2B influencer marketing space and decided the time was right to launch INFLUENCE. Our goal is to help brands show up with clarity, voice, and value.�