PR News

Comms duo launches new integrated marketing agency

B2B influencer marketing consultancy, INFLUENCE, has launched in Singapore. Founded by Arundhati Saha and Pauline Yoong, the agency aims to elevate the standard of B2B communications across the region, with early clients in the tech and science sectors.

With a combined 45 years of experience in communications, PR and marketing leadership across APAC, the co-founders bring a consultancy model that challenges convention in response to a changing communications landscape.

"What sets us apart is our belief that influence is craft", said Pauline. "B2B marketing thrives when we bring more personality to the table and cut back on jargon. It's about saying the right thing, at the right moment, to the right audience."

Arundhati added, "B2B marketing has long been seen as dry and overly complex. But that's changing, with creative storytelling and new formats gaining ground. We saw a gap in the B2B influencer marketing space and decided the time was right to launch INFLUENCE. Our goal is to help brands show up with clarity, voice, and value."
Previous story

Perspectives: Press to PR: Why more journos are rewriting their careers

Next story

Telum Talks To: Andy Green, Founder of AndyGreenCreativity

You might also enjoy

Meranti
Moves

Meranti Green Steel promotes global comms leader

Katie Aung has stepped up to Director of Marketing and PR at Meranti Green Steel, a green iron and steel company with offices in Thailand, Singapore, and Oman. Based in Bangkok, she leads the company’s global marketing and communications strategy, overseeing PR activities across APAC, the Middle East, and Europe.

With more than 9 years of experience across APAC, Katie has held senior marketing and communications roles spanning the agency, corporate, and technology sectors.

Myfanwy
Moves

Myfanwy McGregor is appointed as Director Global Communications, Asia Pacific

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
 

Opera
Moves

Opera Academy Singapore names new marcomms lead

Jon Tan has joined Opera Academy Singapore as Director of Marketing Communications. In this role, he will oversee the academy’s marketing outreach and strategic communications, as well as head the Chinese Opera and develop its portfolio.

Jon brings over 15 years of experience in communications strategy, digital marketing, and brand transformation, with previous roles at OrangeTee & Tie, ERA Singapore, Far East, and SEAT Singapore.