Cognito welcomes new Hong Kong MD for Greater China growth

Cognito has announced the appointment of Tana Zhang as Managing Director, Hong Kong. She leads Cognito's operations, client service, and growth strategy in Hong Kong and the Greater China region to drive the agency’s integrated offering, spanning corporate communications, reputation advisory, events, and digital marketing.

Tom Coombes, Founder and CEO of Cognito, said, “We have a proud track record of providing exceptional communications advisory in Asia, but the market is evolving. Tana’s arrival signals a new phase of growth where we are doubling down on high-level financial communications and investor relations. Her deep understanding of the local market is a massive asset for our clients who need a sophisticated partner to decode the nuances of this critical economic hub.”

Tana joins Cognito from Edelman Smithfield, where she led the APAC financial communications team and counselled buy- and sell-side institutions on go-to-market strategy, crisis management, thought leadership, and stakeholder engagement. With experience in the asset management, insurance, private equity, real estate, family offices, and FinTech sectors, she previously worked in-house roles at PAG, Mizuho Securities, and AIA.

“I believe outstanding communications starts with an intimate understanding of the business and the environment it operates in," said Tana. "As the global economic landscape continues to evolve and new technologies profoundly change people’s news consumption habits, the need for better market positioning and effective storytelling has never been greater.

"I am thrilled to join Cognito at a time when clients are looking for high-impact visibility backed by strategic insights. I look forward to helping our clients build an enduring reputation, hone business resilience, and drive commercial success.”