APRW has strengthened its regional portfolio with a mix of new and ongoing partnerships.

The integrated communications agency has been appointed by FLY Entertainment to manage media outreach for Superstreamer Asia, Singapore's first reality TV competition focused on live-streaming.

The World Robot Olympiad Association has named APRW its PR agency to lead media relations and publicity for the International Final, set to take place in Singapore in November 2025.

The agency has also been reappointed as Public Relations Partner for the Tech in Asia Conference, organised by Tech in Asia and supported by The Business Times. Apart from providing publicity support, APRW made its debut at Startup Factory, a dedicated exhibition hub for early-stage startups to enhance the agency’s visibility and share on its decade-long experience working with startups across Singapore and Indonesia.

Continuing its long-term collaboration with local partners, APRW is working with the Federation of Merchants’ Associations (FMAS) for the third year, providing strategic media counsel and publicity support for the Singapore Hawkers’ Celebration and Awards 2025.

(Picture: APRW Indonesia Team at the APRW Booth, Startup Factory)

Lily-Rose Chin has joined the team at Lendlease as External Affairs Manager. She was at NAB (National Australia Bank) for five and a half years, where she held multiple roles, including as Senior Associate, External Communications. 

Evelyn Lee has stepped into the role of Marketing Director at Subway. Based in Malaysia, she oversees a range of marketing communications activities, including public relations, digital communications, content creation, crisis management, and social media.

Evelyn joins from Secret Recipe, where she spent more than a decade leading brand communications and marketing strategy for the Malaysian F&B brand.