APRW expands client portfolio with new wins and renewals

The St. Regis Hong Kong has announced the promotion of Vivian Wan to Director of Marketing Communications. In her new role, Vivian leads the hotel’s marketing and communications function, overseeing the development and execution of integrated strategies that increase The St. Regis Hong Kong’s brand presence.

She also drives guest engagement and supports commercial objectives across local, regional, and global markets.

“I am honoured to take on the role of Director of Marketing Communications at The St. Regis Hong Kong. I look forward to working with our talented team to craft compelling narratives and innovative campaigns that celebrate the hotel’s timeless luxury, exceptional service and unique experiences."

Vivian was most recently Assistant Director of Marketing Communications at the hotel. She brings more than a decade of industry experience, her career spanning luxury hospitality and F&B, having held roles at Rosewood Hong Kong, Aqua Restaurant Group, Maximal Concepts, and Hysan Development Company. 

PUMA Malaysia has appointed Mad Hat Asia as its PR agency of record following a competitive pitch.

Effective from February 2026 to January 2027, the 12-month partnership will see the agency serve as the brand’s dedicated PR point-of-contact, overseeing local press office functions and media relations. The scope includes media and influencer engagement, narrative localisation, relationship management, campaign activation coordination and event support.

Commenting on the appointment, Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia (pictured right), said, “PUMA’s focus on growing communities around sport across different skill levels and interests makes this an exciting fit for how we approach communications at Mad Hat Asia. We believe the strongest lifestyle brands are built through community-first storytelling that generates participation and conversation, not just visibility.”

The appointment follows the agency’s renewed partnership with Bel Group for 2026, where it leads integrated communications, brand-building initiatives and consumer engagement. 

Stefanie Francesca has stepped up at iD Collective as Head of Brand Experiences. She has been with the agency for more than 11 years and was most recently General Manager of PR and Communications.