Global automotive brand, Chery Australia, has appointed Zeno Australia as its retained PR agency for Australia, following a competitive pitch.
The agency will spearhead strategic communications to strengthen Chery's growth and market profile, leveraging storytelling, media engagement, executive visibility, brand experiences, and partnership management.
Chief Operating Officer of Chery Motors Australia, Lucas Harris, said: "We are delighted to appoint Zeno Group as our communications partner as we continue to expand Chery�s presence in Australia.
"Zeno's passion for our business, along with the team's creative thinking and insightful strategic approach, shone throughout the pitch process. Australia plays a critical role in Chery�s global expansion plan and this is going to be significant year for us.
"We have every confidence that together, we�ll build great momentum for Chery as a challenger brand built to provide the very best for Australian families. With a range of new energy vehicles to be launched shortly, Chery is well-positioned for continued growth throughout 2025.�
Managing Director of Zeno Group Australia, Sarah Littlefair, added: "Chery is a global brand bringing impressive vehicles and a bold ambition to the Australian market. The opportunity to help accelerate Chery�s local profile through a creative, earned-first approach is incredibly exciting for our team."
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
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