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Capel Group

Capel Group officially launches as new global agency network

Capel Group has announced its official launch as a newly formed global agency network, headquartered in Hong Kong. The global collective comprises independent marketing, communication, and design agencies across APAC, the Middle East, and Europe, united under a financially-aligned model. 

Capel Group's mission is to gather strategic, creative, and experience design expertise under its global platform to provide clients with integrated solutions for cross-market brand and business growth. It also features the Capel Academy, a learning and development hub.

Its agency network includes:

  • Paradigm Consulting, a communications consultancy based in London and Hong Kong
  • Thirty30, a creative agency based in Hong Kong
  • Eat Creative, a brand design and communications agency based in Tokyo and Hong Kong
  • Carbon, a creative agency based in London, Hong Kong, Singapore, and Beijing
  • Keane in Birmingham, a hospitality consultancy creative studio based in Birmingham and Dubai
  • LCC Group, a brand and marketing agency based in Brisbane, as previously reported on Telum.

The network also features specialist consultancies Reputation Works and Extal Consulting.

Jonathan Cummings, Executive Chairman of Capel Group, said, "Our official launch in Hong Kong embodies exactly what Capel Group stands for, a global network of world-class agencies united by creativity, strategy, and impact. Hong Kong is the perfect home for our headquarters, offering the connectivity, talent, and energy that define our approach. This launch marks the start of an exciting new journey where we bring our collective expertise to help our clients unlock their full potential."

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AAMS celebrates PR and marketing industry excellence

The Association of Advertising and Marketing Singapore (AAMS) has announced the winners of its latest industry award programmes, including the GONG Awards and the Singapore Media Marketing Awards (SMMA).

PR categories, which were introduced to SMMA last year, recognised the following winners:

Singapore Media Marketing Awards
• Best Creative PR Stunt: Distilleri (Gold), TBWA (Silver)
• Best PR Campaign: We. Communications

GONG Awards
• Innovation in PR: LePub Singapore (Silver)

View the full list of winners here.

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Sandpiper welcomes new Deputy GM for Hong Kong

The Sandpiper Group has appointed Mokka Mok to the role of Deputy General Manager, Hong Kong. With more than 15 years of experience in financial and corporate communications, she has advised global and regional multinational companies on their work across Asia, advising on strategic communications, executive profiling, media relations, and integrated brand storytelling.

Mokka's portfolio includes tenures at FleishmanHillard and Weber Shandwick, where she focused on financial communications and advised global and Chinese brands across asset and wealth management, insurance, professional services, B2B manufacturing, and technology. Her work spans content development, reputation management, and media engagement to help clients build brand awareness and customer, employee, and investor relations. 

Emma Smith, Chief Executive Officer of Sandpiper, said, "We are delighted to welcome Mokka to Sandpiper. She joins Kim Spear, General Manager of our Hong Kong team, at a time of exciting growth for us, and as we continue to serve some of the region’s most important names and corporations in technology, insurance, financial services, and professional services.

"Mokka’s experience and leadership will be instrumental in boosting our offering to our clients, while supporting Kim and our team in driving new business, strengthening team management, and accelerating the overall growth of our firm."

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Kaylah Bulow takes up opportunity as Senior Media and Comms Advisor

Kaylah Bulow has joined the team at Transurban in Queensland as Senior Media and Communications Advisor. She has wrapped up her time at the Australian Retirement Trust, where she was Corporate Affairs Specialist. Prior to this, Kayla worked across the banking, telco and government sectors.