Global Women in PR (GWPR) has launched its Annual Index Survey for 2025, calling on women across the communications industry to share their experiences and perspectives.
The 2025 survey aims to build on its legacy of insight by capturing the lived experiences of women in PR around the world, and highlighting both global trends and regional nuances. Open to female professionals at all levels, the Index invites candid responses to help shape actionable recommendations for employers, agencies and networks to create lasting change.
The Global Women in PR Annual Index is a powerful benchmark for where we are as an industry and where we are falling short, said Sue Hardwick, Co-founder of Global Women in PR. The data from 2024 showed us that progress is not guaranteed. As we see high-profile female leaders stepping down and being replaced by men, we must ask why, and what's really changing behind the scenes. The Index is how we keep those questions alive and hold the industry accountable.
For the first time in its history, last year's report reflected a regression after years of steady progress, highlighting a drop in the number of women in senior roles, stagnation in the advancement of flexible working, and a noticeable retreat of DE&I initiatives from client and agency policies.
Loretta Ahmed, GWPR MENA regional chair, said, "In the MENA region, we've seen encouraging signs of progress - from more women stepping into leadership roles to greater awareness of the need for inclusive workplace policies. But we also know that progress is fragile and uneven."
"The GWPR Annual Index Survey is our opportunity to capture the real experiences of women in PR across the region and ensure their voices shape the future of our industry."
The 2025 survey aims to build on its legacy of insight by capturing the lived experiences of women in PR around the world, and highlighting both global trends and regional nuances. Open to female professionals at all levels, the Index invites candid responses to help shape actionable recommendations for employers, agencies and networks to create lasting change.
The Global Women in PR Annual Index is a powerful benchmark for where we are as an industry and where we are falling short, said Sue Hardwick, Co-founder of Global Women in PR. The data from 2024 showed us that progress is not guaranteed. As we see high-profile female leaders stepping down and being replaced by men, we must ask why, and what's really changing behind the scenes. The Index is how we keep those questions alive and hold the industry accountable.
For the first time in its history, last year's report reflected a regression after years of steady progress, highlighting a drop in the number of women in senior roles, stagnation in the advancement of flexible working, and a noticeable retreat of DE&I initiatives from client and agency policies.
Loretta Ahmed, GWPR MENA regional chair, said, "In the MENA region, we've seen encouraging signs of progress - from more women stepping into leadership roles to greater awareness of the need for inclusive workplace policies. But we also know that progress is fragile and uneven."
"The GWPR Annual Index Survey is our opportunity to capture the real experiences of women in PR across the region and ensure their voices shape the future of our industry."
