PR News

Call out: Global Women in PR 2025 Annual Index Survey

Global Women in PR (GWPR) has launched its Annual Index Survey for 2025, calling on women across the communications industry to share their experiences and perspectives.

The 2025 survey aims to build on its legacy of insight by capturing the lived experiences of women in PR around the world, and highlighting both global trends and regional nuances. Open to female professionals at all levels, the Index invites candid responses to help shape actionable recommendations for employers, agencies and networks to create lasting change.

The Global Women in PR Annual Index is a powerful benchmark for where we are as an industry and where we are falling short, said Sue Hardwick, Co-founder of Global Women in PR. The data from 2024 showed us that progress is not guaranteed. As we see high-profile female leaders stepping down and being replaced by men, we must ask why, and what's really changing behind the scenes. The Index is how we keep those questions alive and hold the industry accountable.

For the first time in its history, last year's report reflected a regression after years of steady progress, highlighting a drop in the number of women in senior roles, stagnation in the advancement of flexible working, and a noticeable retreat of DE&I initiatives from client and agency policies.

Loretta Ahmed, GWPR MENA regional chair, said, "In the MENA region, we've seen encouraging signs of progress - from more women stepping into leadership roles to greater awareness of the need for inclusive workplace policies. But we also know that progress is fragile and uneven."

"The GWPR Annual Index Survey is our opportunity to capture the real experiences of women in PR across the region and ensure their voices shape the future of our industry."
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Current Global MENAT fetches new pet care business win

Current Global MENAT has been appointed as the PR partner for Paws & Co., a new pet care, health and wellness business preparing to launch in the UAE.

The agency will lead the brand’s launch in the UAE, supporting the business’s ambition to create a connected pet healthcare ecosystem.

Peter Jacob, Managing Director, Current Global MENAT, said, “As a father of two dogs, I know first-hand that there isn’t a shortage of vets. With Paws & Co., this isn’t simply about another entrant into the market. Paws & Co. is founded on the idea of changing how people think about pet healthcare and building a brand and an experience designed around the needs of pets, pet parents and veterinary professionals.”

Matt Butterworth, Co-Founder Paws & Co. said, “For many pets and pet parents, the current process is fragmented, reactive and clinical yet the way people see their pets has changed, and frankly the veterinary experience hasn’t evolved at the same pace. From the beginning, we wanted to rip up the institutionalised playbook and build a pet healthcare experience that feels different. Pets are family, and their care should be personal, consistent and reassuring. In Pete and the Current Global team we have a partner that gets us and understands our intention and wider growth ambitions.”

TEAM
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TEAM LEWIS introduces integrated AI platform

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

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Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

Creativity
The platform helps teams turn insight into creative work, while preserving marketing judgement and originality.

Delivery
Orbital supports the people representing an organisation, spanning media interviews, keynote presentations and leadership moments.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

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Zac McLean trades journalism for government comms

Zac McLean has been appointed Strategic Communications Manager and Speechwriter for NSW Minister for Transport John Graham. He has wrapped up nearly five years at The Daily Telegraph, most recently as Head of News. Prior to this, Zac was Executive Producer of Ben Fordham Live at 2GB.