Sport and lifestyle creative agency, Bursty, has announced a raft of senior hires, including the appointment of former Head of Sports Communications at Fox Sports Australia, Matt Hagias, who joined as General Manager of Earned (PR and Social).

Based in Adelaide, Matt will be expanding Bursty's national presence and bolstering its offerings in public relations and social media. He brings more than 15 years' experience working across various sectors of the media industry, most recently overseeing PR moments and reactive talent opportunities at Fox and Kayo. Prior to that, he held a senior leadership role at One Green Bean, responsible for the agency’s social media, influencer, and content divisions.

Bursty has also secured the services of Michaela Berry and Mitch Anderson, who both joined as Senior Account Directors. They will be working across key client accounts, including Puma, TEG, Mitre 10, and Forty Winks.

Michaela has spent more than a decade in sports marketing and communications at the AFL and NRL. She most recently served as Head of Marketing and PR at Melbourne Storm, where she led brand strategy, fan engagement initiatives, and campaigns.

Mitch brings prior experience in brand and sponsorship roles across the AFL and financial services industries. He spent the past six years at NAB, where he delivered a range of brand marketing campaigns.

Bursty's Managing Director, Richie Butterworth, said: "We are really excited to have Matt, Mitch and Michaela join the team at Bursty. Not just because of the incredible experience and skillset they are bringing to our team and clients, but because it marks a pivotal moment in Bursty's short history - to be able to attract this senior level of talent is something we are really proud of, and we can't wait to see what they can create!"

^{(Pictured, from left: Mitch Anderson, Michaela Berry, and Matt Hagias)}