Burson has announced the appointment of Fouad Bou Mansour as its Middle East, North Africa and Turkey (MENAT) CEO.
Fouad joined Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio. In that role, he partnered with the marketing and brand teams on the development and implementation of the ‘Saudi Welcome to Arabia’ brand across all touchpoints.
Fouad's portfolio also includes a seven-year tenure as Chief Operating Officer at Impact BBDO Group UAE, where he led operations for Impact BBDO, FleishmanHillard, and Impact Porter Novelli, managing a team of 115 professionals. Before becoming COO, he was Managing Director at Impact & Echo BBDO in Kuwait.
"Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective,” said Jon Hughes, CEO, EMEA, Burson. “He has a proven track record in delivering great work, developing talent, driving innovation and unlocking growth. I am thrilled to see him take up this critical role in the region and confident that under his leadership, Burson will build on its legacy and reputation for being great client partners and delivering outstanding work.”
“It’s a privilege to join this talented team and an agency with such a rich heritage and strong reputation for driving results,” said Fouad. “My previous experience as a client provides a unique perspective on the opportunities ahead. We will build upon Burson’s incredible foundation by delivering the bold, integrated, and creative solutions that position our clients to lead on the local, regional, and global stage.”
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