PR News

Boucheron's former APAC marcomms lead rings in new chapter in NYC

Aladin Hardy has relocated from Shanghai to New York with Boucheron to take on the appointment as Vice President Marketing and Communications, Americas. He most recently spent three years leading the Kering-owned brand�s APAC marcomms out of Shanghai.A

With 16 years of communications experience in the fashion industry, Aladin first moved into the Chinese market from Belgium in 2017 with Herm s. While in Shanghai, he went on to serve as Executive Director Asia at LUXURY MAKERS by Auditoire and as Managing Director China for Publicis Luxe.A
Previous story

PRHK's panel discussion on "PR trends in the Year of the Snake"

Next story

Study Highlight: The 2025 Edelman Trust Barometer for Asia Pacific

You might also enjoy

PixVerse
Moves

PixVerse appoints Head of Global PR

Robyn Tan has been named Head of Global PR at PixVerse, an AI video generation platform. Based in Singapore, she leads PR and media relations across international markets, and serves as Chief Representative of Singapore, overseeing on-ground presence and community relations in the region. 

Royal
Moves

Royal Plaza on Scotts names marcomms director

Irwin Lim has been appointed Director of Marketing Communications at Royal Plaza on Scotts. In this role, he oversees brand, communications, content, campaigns, media relations, and marketing initiatives across the hotel’s key business areas.

Most recently, Irwin was Director of Marketing at Pan Pacific Orchard, Singapore. 

Francesca
Moves

Francesca Talevski moves into education sector with senior comms role

Francesca Talevski has been welcomed at Keypath Education as Senior Manager, Communications & Brand. She has wrapped up close to a decade at Vanguard Australia, most recently as Senior Public Relations Specialist.