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Reuben Aitchison

Reuben Aitchison

Reuben Aitchison brings more than 30 years’ experience across journalism, corporate communications and media intelligence to his role as Head of Insights & Communications at Telum Media. In his current role, Reuben turns journalist intelligence, industry data and conversations with media and communications leaders into practical insights, content and events across the Asia Pacific and Middle East regions.

Articles by Reuben Aitchison

Pitching framework: Think like an editor, build like a producer, pitch like a person.
Feature

Perfecting the pitch: what journalists actually want

Media pitching is one of the most familiar parts of public relations. It is also one of the most frequently misunderstood. Much of the advice given to PR practitioners focuses on the visible parts of the proces…

12 mins read