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Kate Midttun

Kate Midttun

Kate Midttun is Founder and Managing Director of Acorn Strategy, an Abu Dhabi-headquartered integrated communications consultancy with offices across the UAE, Australia, and the UK. Founded in 2010, Acorn has grown into a multi-award-winning firm serving sovereign wealth entities, energy giants, tech disruptors, and cultural institutions across the Middle East and beyond. With over two decades advising multinationals and public sector organisations, Kate specialises in reputation, stakeholder trust, transformation communications, and AI integration. Acorn Strategy was named Independent Agency of the Year at the Australian Marketing Institute Awards in 2024, and Large Agency of the Year at the Middle East PR Association Awards in 2021. Kate serves as Governor of Future Communicators Foundation and Board Member of The Marketing Society.

Articles by Kate Midttun

Kate Midttun
The Earned View

The number we all know is fake, but still put in the report

Somewhere in the GCC region, this month, a communications team is presenting results to a client. Slide after slide of coverage, and then the figure everyone has been waiting for: the AVE, or Advertising Value …