Jasmin Hyde

Jasmin Hyde is the founder of Hyde & Seek Communications, a Melbourne-based strategic communications consultancy advising founders, executives and organisations where reputation has real commercial consequences. The firm focuses on earned media, executive positioning and digital PR for the AI search era, working across tech, healthcare, sustainability and social impact. After a decade advising leaders across government, corporate and high-trust sectors, Jasmin started Hyde & Seek on the view that the industry doesn’t need more volume. It needs better stories, and the right people getting the right kind of attention. She writes regularly on the shifting economics of earned media, the changing role of PR in an AI-mediated information ecosystem, and why credibility can’t be bought.