Independent creative communications agency, alt/shift/, has announced a suite of new client wins and panel appointments out of its Brisbane office:
- The Y Australia has selected the agency to spearhead its national brand reset, following a competitive pitch process.
- National bike retailer, 99 Bikes, has tapped alt/shift/ to develop and roll out a new OOH brand campaign.
- The agency has been appointed to TIQ's MarCom and Event Services panel, following a successful tender process.
- TEQ has also reappointed the agency to its PR Panel, after delivering earlier campaigns, including the FIFA 2023 Women's World Cup project.
alt/shift/ Brisbane's General Manager, Priscilla Jeha, said: "We're thrilled to be working alongside The Y to strategically reposition the national brand in the Australian for-purpose market. We'll be delivering a new creative direction that will include an internal communications strategy and compelling storytelling led by a nationally aligned vision and mission.
"It's been a busy and exciting six months since joining alt/shift/ Brisbane. Together with our new client partners, we're excited to be bringing a range of strategic and creative PR, communications, brand, media and content work to life. Alongside these new client appointments, the team have been busy delivering campaigns and communications for existing local and national clients, including Officeworks, Tinder, Origin Energy and Neami."