When search engines no longer send users to your website, how do you protect visibility and trust? Generative AI is turning search into an answer engine - reshaping reputations, condensing narratives and changing the way audiences discover brands.

Join Matt Collette, Founder & CEO of Sequencr AI, for a 1-hour interactive webinar exploring the risks of zero-click search and the strategies communications leaders can use to stay visible, credible and influential in an AI-shaped landscape.

The Synthesis Engine - Online via Zoom
Wednesday, 8^th October 2025
12:00pm – 1:00pm AEST
9:00am – 10:00am HKT / SGT

Register for The Synthesis Engine here.

Telum Media clients can enjoy a 10% discount – simply apply the code LearnWithTelum at checkout.

Australian health-tech company, Everlab has appointed Jack Taylor as its PR agency of record, leading its earned media and brand communications to support the company's next phase of growth.

Guided by Chief Medical Officer, Dr Steven Lu, Everlab provides members with access to a suite of screening services paired with ongoing clinical support and personalised prevention plans designed to help individuals stay ahead of health risks.

Marc Hermann, Founder and CEO of Everlab, said: “By combining advanced AI with the knowledge of leading clinicians, we’ve built a new kind of health platform that delivers smarter, earlier interventions, helping people take control of their health before symptoms arise. Partnering with Jack Taylor allows us to raise awareness, educate, and empower people to take a proactive approach to their wellbeing.”

General Manager at Jack Taylor, Caroline Chau said: "Everlab is shaping a new era of healthcare with a personalised, preventative care model already trusted by thousands of Australians.

"As an agency deeply invested in helping people live healthier, more fulfilling lives, we’re proud to support Everlab’s mission and we’re here to help more people discover, access, and benefit from this pioneering proactive health service."

M+C Saatchi Group has appointed Rhian Mason to the newly-created role of Managing Director across the agency's Passions & PR business, which includes M+C Sport & Entertainment, Social, PR and Influencer.

The appointment comes as the agency seeks to expand its leadership across passion touchpoints - spanning sport, entertainment, partnerships, content and experiences - through an earned-first, socially driven lens. 

Rhian brings 15 years of experience developing and executing earned-first ideas for brands across social, influencer, PR, partnerships and cultural experiences. She joins from Clemenger BBDO, where she established and led an earned attention offering as Head of Cultural Design. 

She will report to Robin Clarke, Global CEO of M+C Sport & Entertainment and locally to M+C Saatchi Managing Director, Tanya Vragalis.

Rhian commented: “Passions are where Australians connect most deeply - through sport, entertainment, and culture. Around the world, M+C Saatchi Sport & Entertainment has built culture-shaping work, and my ambition is to create that same impact here in Australia. We’ll be partnering with brands that want to lead through passion - moving beyond campaigns to deliver ideas that are social by design, earned-first, and built to shape culture.”

(Pictured L-R: Rhian Mason and Tanya Vragalis)