Agent99 expands wellness and lifestyle portfolio with new client wins

Independent full-service communications agency, Agent99, has announced a string of new consumer client wins across the wellness and lifestyle space:

• The agency has added Jumble & Co to its roster and will spearhead a multi-channel campaign blending earned media, influencer engagement, and a launch event for the stationary brand's new collection, 'Mindfully Yours'.
• Recovery and performance clinic network, Cryo Science, has appointed the agency to launch its flagship Sydney location and educate Australians on the physical and mental benefits of cryotherapy.
• Online will-writing platform, Safewill, has enlisted Agent99 to deliver a national awareness campaign for their Free Wills Fortnight initiative.

Founder and Director of Agent99, Sharon Zeev Poole, said: "These partnerships reflect the growing demand for brands that speak to both physical and mental wellbeing. Wellness is no longer a niche, it's an everyday priority for Australians, and we're thrilled to be working with clients at the forefront of this shift."

In addition to the new appointments, Agent99 has also celebrated the continuation of a number of client relationships, with ASICS, California Wines, and Product of the Year re-signing new campaigns with the agency.