PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Agent99 expands wellness and lifestyle portfolio with new client wins</span>

Agent99 expands wellness and lifestyle portfolio with new client wins

Independent full-service communications agency, Agent99, has announced a string of new consumer client wins across the wellness and lifestyle space:

  • The agency has added Jumble & Co to its roster and will spearhead a multi-channel campaign blending earned media, influencer engagement, and a launch event for the stationary brand's new collection, 'Mindfully Yours'.
  • Recovery and performance clinic network, Cryo Science, has appointed the agency to launch its flagship Sydney location and educate Australians on the physical and mental benefits of cryotherapy.
  • Online will-writing platform, Safewill, has enlisted Agent99 to deliver a national awareness campaign for their Free Wills Fortnight initiative.

Founder and Director of Agent99, Sharon Zeev Poole, said: "These partnerships reflect the growing demand for brands that speak to both physical and mental wellbeing. Wellness is no longer a niche, it's an everyday priority for Australians, and we're thrilled to be working with clients at the forefront of this shift."

In addition to the new appointments, Agent99 has also celebrated the continuation of a number of client relationships, with ASICS, California Wines, and Product of the Year re-signing new campaigns with the agency.

Previous story

MEPRA to hold KSA Leadership Majlis in October

Next story

Regent Hong Kong bolsters comms team with promotion

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

The
Moves

The Star Entertainment Group appoints Communications Director

The Star Entertainment Group has promoted Jacara Desland to Director of Communications. Based in Brisbane, she will work alongside the leadership team to lead and shape communications across the Group and The Star Sydney.

Jacara brings more than 15 years’ experience across communications and marketing, with previous roles spanning the insurance and financial services, construction, and retail sectors.  

Tonic
Industry update

Tonic continues Australian growth with new client win

Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."