Independent PR agency, Agent99, has announced 40Res, a newly launched neighbourhood wine bar in Surry Hills, as the first recipient of its Food and Beverage Accelerator Program.
The initiative, which opened earlier this year, was developed to support the hospitality sector during challenging economic times. It offers three months of pro-bono strategic PR, marketing, and communications consultancy designed to elevate brand presence in a competitive landscape.
Agent99 will apply its strategic approach to shape and amplify 40Res' narrative, foster media and influencer relationships, and roll out an integrated campaign to position the brand as an exciting new Sydney dining destination.
Director and Founder of Agent99, Sharon Zeev Poole, said the team was looking for more than just a good concept: "From our first meeting with the 40Res team, we felt there was a natural chemistry and a sense that we were driven by similar values. They are passionate about what they do and strive for nothing less than excellence. We�re so excited to help them share their story and gift with Sydneysiders."
Senior Account Director and co-creator of the program, Nicole Robertson, added: "We were incredibly impressed by all three of our finalists, but 40Res offered a compelling blend of clarity, creativity, and soul. We�re excited to work closely with them and bring our full suite of strategic and media expertise to help them reach the next level."
Industry update
Agent99 announces inaugural winner of Food and Beverage Accelerator Program
by Telum Media
15 August 2024 12:31 PM
2 mins read
Telum Media creating connections
Get in touch to learn more
Next story
Telum Vox Pop: PR Tech in 2025
You might also enjoy
Moves
Anthea Desmond has commenced a new role as Media and Communications Manager at the NSW Irrigators’ Council. She has wrapped up more than three years at the Port Authority of New South Wales as Senior Media & Communications Advisor. Prior to this, Anthea worked in communications at a number of local government councils and within the emergency services sector.
19 December 2025 12:31 AM
1 min read
Moves
Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
19 December 2025 12:21 AM
1 min read
Moves
Dylan May has been appointed Senior Communications and Media Adviser at the Victorian Department of Energy, Environment and Climate Action. He finished eight and a half years at the Australian Renewable Energy Agency, leading the Media and Public Affairs team. Prior to this, Dylan gained in-house experience in the education and public safety sectors.
19 December 2025 12:11 AM
1 min read