Indian reputation and critical issues advisory, Adfactors PR, has acquired a majority stake in Australian independent communication consultancy, SenateSHJ.
The investment will expand Adfactors PR’s presence and capabilities in APAC, while giving SenateSHJ access to Adfactors PR's international network and opportunities to grow its expertise and intellectual property.
SenateSHJ will retain its identity and client teams under the leadership of Co-founder and Chair, Angela Scaffidi AM, and Chief Executive Officer, Darren Behar, and will continue to operate from its offices in Sydney and Melbourne. Chief Executive Officer of Adfactors PR, Nijay N. Nair, who also leads all M&A and global initiatives, will join the SenateSHJ board.
Angela said: “We’re incredibly proud of the business SenateSHJ has become over the past 24 years - our people, the work we do, and our relationships with clients. We have built a relationship of deep trust with Adfactors PR over the past decade. We feel a deep connection to the way they think and feel about the world, their people and the work they do with clients. There is strong alignment and great respect.
“The problems clients bring us increasingly cross borders. Being part of a group with real scale across India, Asia Pacific and beyond means we can help them with more of those problems – without changing what has made this firm what it is.”
Co-founder and Managing Director of Adfactors PR, Madan Bahal, said: “SenateSHJ is a formidable business with an outstanding reputation, exceptional leadership, and proven expertise in solving complex communication challenges. There is a strong alignment in the way our two organisations think about the world, clients, people and the role we can play in shaping the future.
“India and Australia are emerging as a strategic business corridor, and we trust the new partnership will help clients in both markets to create new opportunities in the wider Asia Pacific region. We hope to explore more opportunities in the region to create a strong Asia Pacific presence.”