PR News
Action Global Communications welcomes two former F&B clients to roster

Action Global Communications welcomes two former F&B clients to roster

Independent full-service communications firm, Action Global Communications, has been reappointed PR agency by its former clients, Joe & the Juice and Sarood Hospitality.

Joe & the Juice launched in the UAE three years ago. The brand currently has 27 outlets across the Emirates and plans to expand and increase market awareness by opening up to 50 more outlets, with support from Action.

Dubai-owned Sarood Hospitality operates a portfolio of five concept restaurants: The Bolt Hole, The Duck Hook, Hillhouse Brasserie, The Noodle House, and Trattoria. The new appointment sees the agency look after Sarood Hospitality’s corporate communications, as well as helping drive growth and awareness for The Noodle House and Trattoria.

“Our experience and sector expertise evidently positions us as an ideal partner for F&B brands wanting to heighten their integrated communications activities across the UAE,” said Camilla d’Abo, Managing Director UAE at Action Global Communications. “We know F&B is an incredibly competitive sector, yet we understand these brands intimately and believe we have the ingredients to create culinary magic for Joe & the Juice and Sarood Hospitality over the coming years.”

Action UAE hospitality client portfolio includes Waldorf Astoria properties in DIFC and on Palm Jumeirah, IHG Hotels & Resorts, Al Ghurair Investments - including its Flayva food hall and other F&B venues, Embassy Suites by Hilton Business Bay, and Hilton Garden Inn. The agency also oversees communications for the Dubai Department of Economy and Tourism (DET) and its divisions.

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2025
Industry update

2025 MEPRA Awards winners revealed

The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.

Agency winners
Weber Shandwick MENAT dominated the evening with 26 wins, followed by Gambit Communications with 18 awards, securing their positions as leaders across popular categories. Weber Shandwick MENAT also claimed Large Agency of the Year, while Current Global MENAT was named Medium Agency of the Year, and The Romans took home Small Agency of the Year.

Individual honours
The Chairperson’s award was conferred upon Scott Armstrong (founder, Mentl) for accelerating mental health advocacy, whereas Brian Lott of Mubadala Investment Company won the Best Communicator of the Year. Tala Majzoub of HAVAS Red ME won the ‘Dave Robinson’ award for Outstanding Young Communicator of the Year, and Fathimath Nooha of Murdoch University won the Outstanding Student Campaign.

Kate Midttun, MEPRA Chairperson, commented, “MEPRA Awards has become a vital benchmark for recognising PR brilliance and exceptional talent in the Middle East’s PR and communications sector.  This has been a standout year for creative resilience, and work across the communications spectrum has been truly astounding. The honorees have showcased the power of PR to inform and engage, elevating the art of an insightful communications approach. Congratulations to all the winners tonight, and we would like to thank them for redefining excellence benchmarks, motivating the entire fraternity to gear up for the upcoming year.”

The 2025 awards were supported by Gambit Communications (Diamond Partner), TAQA (Platinum Partner), Weber Shandwick MENAT and CARMA (Gold Partners), along with Mubadala, Kibsons, SEC Newgate Middle East, Telum Media, Burson, Place Communications, First and Ten Productions, Current Global MENAT, Matrix Public Relations and AMEC.

View the full list of  2025 MEPRA winners here.

ACID
Moves

ACID brings in new Associate Partner

Stephanie Thng has taken on a new role as Associate Partner at ACID. Based in Singapore, she works with business founders, startups, and companies on strategic communications, media relations, brand narrative development, and executive positioning.

Stephanie's prior communications experience includes roles at Fullerton Fund Management, Aberdeen Asset Management and iFAST. She currently also serves as the Head of Communications for Femtech Association Asia in an advisory capacity.

FTI
Moves

FTI Consulting appoints Senior Managing Director in Singapore

FTI Consulting has named Jason Leow as Senior Managing Director in its strategic communications segment.

Based in Singapore, Jason brings more than 25 years of experience in financial communications, C-suite advisory and stakeholder engagement across Asia, Europe and the US. In his new role, he will work with the Asia leadership team and the firm’s global Senior Managing Director group to drive growth across Southeast Asia and strengthen alignment across FTI Consulting’s international strategic communications network.

Jason will also oversee the firm’s insights and analytics offering in Asia, collaborating across business segments to deliver integrated, multidisciplinary support to clients.

“Jason’s leadership comes at a pivotal time as we accelerate our growth across Asia,” said Tom Evrard, Head of Southeast Asia Strategic Communications at FTI Consulting. “His reputation in the region is second to none, and his experience as both a journalist and an in-house communications leader gives him a unique ability to shape narratives and advise clients through complex situations. We’re thrilled to welcome him to FTI Consulting.”

Jason added, “Boards and CEOs in Southeast Asia are navigating an era of unprecedented scrutiny and complexity. I am excited to join FTI Consulting because of its unique ability to combine deep data analytics with strategic counsel. I look forward to deploying the firm’s full suite of capabilities to help leaders protect value during critical transitions and make confident, evidence-based decisions.”