Independent full-service communications firm, Action Global Communications, has been reappointed PR agency by its former clients, Joe & the Juice and Sarood Hospitality.
Joe & the Juice launched in the UAE three years ago. The brand currently has 27 outlets across the Emirates and plans to expand and increase market awareness by opening up to 50 more outlets, with support from Action.
Dubai-owned Sarood Hospitality operates a portfolio of five concept restaurants: The Bolt Hole, The Duck Hook, Hillhouse Brasserie, The Noodle House, and Trattoria. The new appointment sees the agency look after Sarood Hospitality’s corporate communications, as well as helping drive growth and awareness for The Noodle House and Trattoria.
“Our experience and sector expertise evidently positions us as an ideal partner for F&B brands wanting to heighten their integrated communications activities across the UAE,” said Camilla d’Abo, Managing Director UAE at Action Global Communications. “We know F&B is an incredibly competitive sector, yet we understand these brands intimately and believe we have the ingredients to create culinary magic for Joe & the Juice and Sarood Hospitality over the coming years.”
Action UAE hospitality client portfolio includes Waldorf Astoria properties in DIFC and on Palm Jumeirah, IHG Hotels & Resorts, Al Ghurair Investments - including its Flayva food hall and other F&B venues, Embassy Suites by Hilton Business Bay, and Hilton Garden Inn. The agency also oversees communications for the Dubai Department of Economy and Tourism (DET) and its divisions.
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