Full-service communications agency, iD Collective, has announced the addition of three new clients to its roster:

• Lingerie brand, Primary, has appointed the agency to lead a PR retainer focused on building its brand awareness, driving media coverage, and amplifying its presence across fashion, lifestyle, and wellness publications.
• TS Group has partnered with iD for the launch of its newest culinary venture, 789 Korean BBQ. The campaign will execute a strategic, multi-channel program spanning brand positioning, media outreach, and influencer partnerships.
• Boutique bakery, The Cake Club, has engaged the agency for a strategic PR campaign to elevate its profile across Melbourne's food and lifestyle media through targeted media outreach,
  influencer engagement, and storytelling.

iD Collective's Executive Director, Amanda Booth, said: "We're incredibly excited to be partnering with Primary, The Cake Club, and 789 Korean BBQ.

"Our team brings a wealth of experience and strong relationships across fashion, food, and hospitality sectors, allowing us to craft tailored strategies that drive measurable impact. Each of these brands represents something truly special, and we're excited to amplify their stories through meaningful, results-driven campaigns."