Melbourne-based agency, Flourish PR, has been reappointed as the communications agency for Olivia’s Walk & Run for Wellness, following a national pitch.

The agency had previously worked alongside Austin Health for more than a decade, helping grow the event and raising the profile of the Olivia Newton-John Cancer & Wellness Centre (ONJ Centre).

Flourish PR's remit includes national and local earned media strategy, campaign storytelling, key partnership management and ambassador / talent management, leveraging its deep history with this community-led initiative.

Founder and Managing Director of Flourish PR, Angela Ceberano, said: "We are delighted to work with the ONJ Centre team again on this very meaningful project.

"Working with this incredible team, Olivia and her family may just be the highlight of my career. This truly is a project that matters. We're committed to continuing Olivia's legacy in a way that would make her proud, raising funds for the programs she championed to help people thrive through cancer."

Tourism Fiji has appointed Havas Red to lead its PR and influencer activities in Australia, following a competitive pitch process.

Havas Red's remit includes creative PR campaigns, media relations, influencers, and brand partnerships that build on Fiji’s platform, 'Where Happiness Comes Naturally'.

It joins sister agencies, Havas Host and Havas Media, in forming the destination’s Australian agency village.

Tourism Fiji's CEO, Brent Hill, said: "Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination. Their ideas were designed to cut through in culture and the evolving media environment.

"The team at Havas Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji."

Independent full-service communications agency, Agent99, has announced a string of new consumer client wins across the wellness and lifestyle space:

• The agency has added Jumble & Co to its roster and will spearhead a multi-channel campaign blending earned media, influencer engagement, and a launch event for the stationary brand's new collection, 'Mindfully Yours'.
• Recovery and performance clinic network, Cryo Science, has appointed the agency to launch its flagship Sydney location and educate Australians on the physical and mental benefits of cryotherapy.
• Online will-writing platform, Safewill, has enlisted Agent99 to deliver a national awareness campaign for their Free Wills Fortnight initiative.

Founder and Director of Agent99, Sharon Zeev Poole, said: "These partnerships reflect the growing demand for brands that speak to both physical and mental wellbeing. Wellness is no longer a niche, it's an everyday priority for Australians, and we're thrilled to be working with clients at the forefront of this shift."

In addition to the new appointments, Agent99 has also celebrated the continuation of a number of client relationships, with ASICS, California Wines, and Product of the Year re-signing new campaigns with the agency.