UAE leads in transformation communication, PROI report reveals

PROI Worldwide has launched the PROI Transformation Readiness Report 2025, offering benchmarks, case insights, and practical tools for business leaders and communicators managing organisational change. The report highlights the UAE as a regional leader in transformation communication, achieving an overall readiness score of 81, above the global average of 73. 

Other key findings for the UAE market include:

• Visible leadership - senior leaders are highly trusted and effective in setting goals and direction.
• Middle managers as hinge point: transformation depends on their ability to sustain alignment through dialogue, especially in hierarchical organisations.
• External engagement gap: regulators, partners and customers are less involved in transformation efforts, creating a potential blind spot in a policy-driven market.
• Transient workforce: high employee turnover makes alignment short-lived unless it is constantly renewed, not just a one-off push at the start of a transformation programme.

“The UAE is a proving ground for transformation, where national ambition drives a relentless pace and a highly diverse workforce demands clarity at speed. This has pressure-tested organisations to communicate and align quickly, helping explain why the UAE scores ahead of global peers. Our work with clients shows that sustaining momentum depends on keeping employees, managers and external stakeholders aligned when change never slows down,” said Louise Mezzina, PR Partner at Mojo, which serves as PROI Worldwide’s exclusive partner in the UAE.