Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a competitive pitch.
As part of the remit, the agency will roll out a dual-focused campaign for Philippine Airlines, positioning the Philippines as a travel destination for Australians while reconnecting the airline with Filipino-Australian communities. The integrated campaign will span paid, earned and influencer activity.
Think HQ will also support the launch of the airline's new campaign through PR and by adapting global assets for the local market, with the media buy managed by Benedictus.
The earned media campaign will target lifestyle, travel and multicultural press, influencer partnerships across Instagram, TikTok and YouTube, broadcast and print media engagement and cross-promotional opportunities with travel platforms and community events, media familiarisation tours, and creation of visual and copy assets showcasing the destination.
Think HQ Founder and Managing Director Jen Sharpe said: "At Think HQ, our deep connections with multicultural communities, paired with our in-house language services and creative capability, make us uniquely positioned to support brands in the tourism sector. We’re thrilled to be working with Philippine Airlines to help share the richness and warmth of the Philippines with more Australians. It's a truly beautiful part of the world, and we hope this campaign inspires many to experience the magic of Filipino hospitality first-hand."