Ogilvy has announced the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ. She will be starting in early 2026, replacing Sally Kissane who stepped down from the ANZ CEO role in July 2025 after three decades with Ogilvy.

As CEO, Kirsty will lead Ogilvy's operations in Australia and New Zealand, overseeing all capabilities spanning advertising, PR, social and influencer, customer engagement, consulting, and health.

Kirsty will be joining from Dentsu, where she currently holds the role of CEO of Practices & Products for Australia and New Zealand, leading its practices across creative, PR, government, customer experience, Salesforce, insight, data and technology, commerce and B2B marketing and media. She has more than 25 years' experience, having built new businesses from the ground up and led a range of organisations, including as Founding Partner at Cummins&Partners, and having spent nine years at Mindshare, both in the UK and Australia.

Laurent Ezekiel, Global CEO of the Ogilvy Group, said: "Kirsty has an undeniable track record of delivering real value and impact for clients. She deeply understands the complex challenges businesses face today and champions creativity not just for its own sake, but as a powerful force that can solve those challenges.

"Her ability to build strong, trusting relationships with clients, always putting their needs first, and her knack for bringing together diverse capabilities - from social and influencer to cutting-edge technology and data - to create truly impactful solutions, makes her an exceptional leader for Ogilvy in this key market. I look forward to working with her as we enter this next exciting chapter for Ogilvy."

Kirsty said of joining the agency: "Ogilvy is a place where every leader I've encountered has a strong point of view, saw change as an opportunity, and spoke with clarity about AI, data and integration but wasn’t lost in it. Importantly, they also never forgot why this business was born - the power of creativity to drive growth. That enduring belief made Ogilvy feel like home.

"I'm humbled to partner with an incredible set of clients and the exceptional talent within both Ogilvy and WPP to harness the network's full power and collectively move us all forward into what’s next."

Tourism marketing and PR agency, GTI, has bolstered its team with new hires and returning talent across PR, marketing and sales:

• On the PR team, Colleen Giblin has returned to GTI as Group Account Director, while Sophie Stanton and Laneisha Lynch joined as PR Account Managers.
• The sales and marketing team has seen Anne Lee rejoin as Trade Marketing Director and Simran Mediratta welcomed as Account Director.
• The agency's consumer team has been bolstered with Jessica Cory as Account Director and Tiarna Henry-Wharton as Account Manager.

The new appointments follow a series of client wins for the agency, including integrated trade marketing and PR for Rockefeller Center, as well as an expanded PR remit in Australia and New Zealand for Oceania Cruises, Hurtigruten, and independent travel advisors MTA - Mobile Travel Agents.

GTI's Founder and Managing Director, Sarah Anderson, highlighted industry referrals as key drivers of recent client wins: "GTI was recommended to our new clients Hurtigruten, MTA and Oceania Cruises by industry partners, and we are delighted to have the opportunity to work with these amazing companies and support their growth.

"As a certified B-Corp we are interested in steady growth that provides our team with the challenges and opportunities they seek while ensuring our impact is bedded in sustainable ways to travel that benefits communities - we are lucky to be an independent agency working with brands we can passionately promote.

"We have a keen focus on growing a happy team and our new hires have incredible expertise across event management, trade distribution, digital marketing strategy and the luxury travel space which aligns well with our client needs."

TG Public Affairs has welcomed Ashleigh Dwan as Associate Director. She has previously worked with the Minister for Climate Change and Energy, Chris Bowen and Queensland Senator, Murray Watt. Prior to this, Ash was a television reporter and producer with 7 News Queensland.