Audi Singapore has appointed TEAM LEWIS as its agency of record for public relations following a competitive pitch.
The agency will drive storytelling and media relations efforts, aligning with the brand’s vision in using strategic communications to strengthen brand affinity, drive interest in new product offerings, and deepen engagement with fans, as well as new and existing customers. TEAM LEWIS will also support Audi’s forthcoming entry into Formula 1 in 2026.
Jamie Lee, General Manager, Marketing at Audi Singapore, stated, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”
“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.
This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications.