PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >TEAM LEWIS receives new PR mandate in Singapore</span>

TEAM LEWIS receives new PR mandate in Singapore

Audi Singapore has appointed TEAM LEWIS as its agency of record for public relations following a competitive pitch.

The agency will drive storytelling and media relations efforts, aligning with the brand’s vision in using strategic communications to strengthen brand affinity, drive interest in new product offerings, and deepen engagement with fans, as well as new and existing customers. TEAM LEWIS will also support Audi’s forthcoming entry into Formula 1 in 2026.

Jamie Lee, General Manager, Marketing at Audi Singapore, stated, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”

“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.

This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications.

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Integrated communications agency appointed for the launch of the new Chatswood Chase

MCMPR has been appointed by Vicinity Centres to lead its integrated communications strategy for the re-opening of its retail destination, Chatswood Chase.

The agency will spearhead Chatswood Chase's repositioning through a staggered 18-month project, with a rollout that includes communications, talent, creative content, and experiential activations.

Founder and Director of MCMPR, Marie-Claude Mallat, said: "We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team's dedication to delivering world-class service through a dynamic and multi-faceted approach.

"Vicinity Centres is recognised as a leader among Australia's retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry."

The appointment follows a stream of recent client wins for MCMPR, welcoming Paspaley Pearls, Jimmy Choo and Michael Kors to its portfolio in the past three months.

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PRINZ announces chief judges for 2026 PRINZ Awards

The Public Relations Institute of New Zealand (PRINZ) has appointed Tracey Bridges and Nikki Wright as chief judges for the 2026 PRINZ Awards. 

Now in its 52nd year, the annual PRINZ Awards recognise and celebrate the outstanding work achieved by public relations and communications management professionals in Aotearoa.

Tracey steps into the role as Andrew Pirie concludes his time as chief judge after four years. She is currently Director and Co-Founder of The Good Registry, a social enterprise helping people translate their gift spending into donations to good causes. A PRINZ Life member, Tracey was a founding partner of trans-Tasman communications consultancy, SenateSHJ. In 2017, she made a career change, moving into governance and community roles.

Nikki is the Managing Director at Wright Communications and has more than 25 years’ experience in public relations, leading a B Corp certified Auckland-based agency recognised as PRINZ Agency of the Year three times. 

Nikki said: “I’m delighted to be joined by Tracey Bridges as Co-Chief Judge. I’ve always admired her astute judgment, governance experience and high standards, along with her thoughtful approach. She’s deeply committed to the future of the profession and the success of those working in it, which makes her an ideal partner for this role.”

Andrew commented: "It's been a privilege and pleasure to have served as a chief judge over the past four years, witnessing at close hand the outstanding work carried out within our industry. I feel the time is right to step aside and I'm delighted that someone of Tracey's calibre and experience is succeeding me."

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Milk & Honey PR expands tech portfolio with new client win

Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Working closely with Veeam's global, regional, and in-market teams, the agency is tasked with driving its PR strategy across the APJ region, covering storytelling, earned media, executive profiling, and content development.

Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”

Meilin Wong, Partner & CEO of Milk & Honey PR APAC, added, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”