Priyanka Bajpai has launched Roots Consultancy, a boutique communications advisory focussed on health and wellness, nutrition, sustainable agriculture, and environmental stewardship.
The consultancy offers a suite of services, spanning health and purpose communications, strategic counsel and reputation management, stakeholder engagement, thought leadership, sustainability strategy, as well as startup and growth advisory. Priyanka will lead strategy and work directly with clients, while collaborating with a network of agencies and consultants on project deliverables.
With close to two decades of corporate affairs and communications experience, Priyanka most recently served as Senior Partner and Head of Asia Pacific at SPAG/FINN Partners, where she built and scaled the regional health practice and led integrated growth across Asia.
"Roots Consultancy was born from the belief that growth must be authentic, sustainable, and rooted in purpose,” Priyanka said.
“After years of building practices and advising leaders across Asia and globally, I wanted to create a space where strategy, storytelling, and stakeholder engagement come together to drive lasting impact. Roots is about helping organisations strengthen their foundations so they can grow with clarity and resilience.”
Priyanka Bajpai launches boutique advisory in Singapore
Telum Media creating connections
Get in touch to learn more
Lions Befrienders brings in new comms leader
You might also enjoy
Christopher Daguimol has been appointed Head, Brand and Strategic Communications at Lions Befrienders, a social service agency in Singapore. In his new role, he leads the organisation's branding and media initiatives.
Having more than 18 years of communications experience, Christopher has managed both local and regional communications for organisations such as Ogilvy, Sofitel, and ZALORA Group. He also owns a communications consultancy, where he provides communications advice for clients including the Philippine Fashion Week.
Wanderlust Union has been appointed as the official PR agency for Sofitel Sydney Wentworth. The agency has been engaged to deliver a communications strategy that positions the luxury hotel as a cultural, wellness, and lifestyle destination.
Wanderlust Union's scope includes strategic storytelling across the hotel's wellness offerings, in-room experiences, and brand collaborations.
Founder and Managing Director of Wanderlust Union, Sophie Baker, said: "Our work at Wanderlust Union is grounded in experiential, place-led storytelling that speaks to the modern traveller.
"Sofitel Sydney Wentworth’s commitment to Art de Vivre and cultural connection makes it a natural fit for our agency. We’re thrilled to support the next chapter of this iconic property."
Belinda Public Relations (BPR) has announced the appointment of two new PR professionals to their growing team:
- Former Australian elite springboard diver, Kate Rosman, has joined the agency with experience in PR, marketing, and community engagement. Her expertise includes media relations, social media management, copywriting, and event coordination, with a focus on initiatives that create positive community impact. At BPR, Kate has supported projects such as the annual SkyCity KickStart for Kids Against Period Poverty fundraiser.
- Women's National Premier League player, Chrissie Zikos, has been welcomed to the agency. She has experience across the lifestyle, fashion, retail, events, sport, and not-for-profit sectors. Chrissie's skills include social media strategy, content creation, influencer engagement, copywriting, and event management.
Both Kate and Chrissie will support a range of BPR's clients including the Garden of Unearthly Delights, Craig Caldicott Lawyers, The Hurley Hotel Group, KickStart for Kids, Indulgence Food Design, and other projects spanning lifestyle, community and events.
Their appointments come at a time of growth for the agency, following a series of new clients, including 25 STAY ALIVE, M2 Custom Homes, and Umi Resort.
BPR's Director, Belinda Bocson, said: "We are thrilled to officially welcome Chrissie and Kate to the team. Their joint creativity, professionalism, and passion for storytelling align perfectly with BPR's values, and we look forward to seeing them grow with the agency as we continue delivering impactful campaigns for our clients."
(Pictured: Kate Rosman and Chrissie Zikos)