Wanderlust Union has been appointed as the official PR agency for Sofitel Sydney Wentworth. The agency has been engaged to deliver a communications strategy that positions the luxury hotel as a cultural, wellness, and lifestyle destination.

Wanderlust Union's scope includes strategic storytelling across the hotel's wellness offerings, in-room experiences, and brand collaborations.

Founder and Managing Director of Wanderlust Union, Sophie Baker, said: "Our work at Wanderlust Union is grounded in experiential, place-led storytelling that speaks to the modern traveller.

"Sofitel Sydney Wentworth’s commitment to Art de Vivre and cultural connection makes it a natural fit for our agency. We’re thrilled to support the next chapter of this iconic property."

Belinda Public Relations (BPR) has announced the appointment of two new PR professionals to their growing team:

• Former Australian elite springboard diver, Kate Rosman, has joined the agency with experience in PR, marketing, and community engagement. Her expertise includes media relations, social media management, copywriting, and event coordination, with a focus on initiatives that create positive community impact. At BPR, Kate has supported projects such as the annual SkyCity KickStart for Kids Against Period Poverty fundraiser.
• Women's National Premier League player, Chrissie Zikos, has been welcomed to the agency. She has experience across the lifestyle, fashion, retail, events, sport, and not-for-profit sectors. Chrissie's skills include social media strategy, content creation, influencer engagement, copywriting, and event management.

Both Kate and Chrissie will support a range of BPR's clients including the Garden of Unearthly Delights, Craig Caldicott Lawyers, The Hurley Hotel Group, KickStart for Kids, Indulgence Food Design, and other projects spanning lifestyle, community and events.

Their appointments come at a time of growth for the agency, following a series of new clients, including 25 STAY ALIVE, M2 Custom Homes, and Umi Resort.

BPR's Director, Belinda Bocson, said: "We are thrilled to officially welcome Chrissie and Kate to the team. Their joint creativity, professionalism, and passion for storytelling align perfectly with BPR's values, and we look forward to seeing them grow with the agency as we continue delivering impactful campaigns for our clients."

^{(Pictured: Kate Rosman and Chrissie Zikos)}

Antony Perry has stepped up as Senior Director, Public Affairs and Advocacy at Universities Australia. He first joined the team in 2022 and was most recently Director, Government Relations and Public Affairs. 

Antony was previously working in comms across the government, health and broadcast media space.