Audi Singapore has appointed TEAM LEWIS as its agency of record for public relations following a competitive pitch.

The agency will drive storytelling and media relations efforts, aligning with the brand’s vision in using strategic communications to strengthen brand affinity, drive interest in new product offerings, and deepen engagement with fans, as well as new and existing customers. TEAM LEWIS will also support Audi’s forthcoming entry into Formula 1 in 2026.

Jamie Lee, General Manager, Marketing at Audi Singapore, stated, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”

“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.

This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications.

Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Working closely with Veeam's global, regional, and in-market teams, the agency is tasked with driving its PR strategy across the APJ region, covering storytelling, earned media, executive profiling, and content development.

Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”

Meilin Wong, Partner & CEO of Milk & Honey PR APAC, added, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”

Joseph Lawrence Daez has joined Ford Motor Company as a Communications Manager. Based in the Philippines, he handles local media engagements and strategic communications for the automotive company.

Joseph moved from EON Group, where he spent more than five years working with clients across different sectors, including energy, healthcare, and consumer tech.