Creative communications and PR agency, ÉCHO Communication, has been appointed to lead the Australian launch of London accessories and footwear brand, Kurt Geiger.
The agency will be responsible for PR and communications for the brand locally, through storytelling, editorial press relations, curated talent and strategic influencer partnerships, and creative activations.
ÉCHO Communication Founder, Justine Le Bars, said: "Kurt Geiger represents the very best of British design confidence - colour, craft and a point of view instantly recognisable. We are thrilled to partner with Kurt Geiger as it enters the Australian market, shaping a launch strategy that captures its bold identity. It's exactly the kind of design-led, globally respected brand ÉCHO is proud to bring to Australian audiences."