Tuan Atiqa Tuan Rahim has been promoted to Regional Strategy Consultant at SW Strategies.

Based in Kuala Lumpur and part of the regional leadership team, Atiqa will play a key role in supporting and overseeing markets across Southeast Asia, with a focus on strategic outreach and client success.

With a background in both consumer and corporate communications, Atiqa has supported clients across the technology, property, lifestyle, and non-profit sectors, such as Arthur D. Little, QI Group, RYTHM Foundation, and MapleBear Asiawide.

Commenting on the promotion, Atiqa shared, “I am truly honoured to step into this expanded role at SW Strategies. Our team's culture is our greatest asset; built on a foundation of mutual trust, incredible collaboration, and a shared drive to challenge ourselves and grow.”

Founder and Managing Director of SW Strategies, Jose Raymond, said, “Atiqa’s promotion reflects SW Strategies’ ongoing focus on developing regional leadership and empowering our team members to take on greater responsibilities across our Southeast Asia markets of interest.”

Tennis Australia has appointed Jesse Failla as Publicity Manager - Events and Performance. He joined the organisation after more than seven years at Zoos Victoria, where he was most recently Senior Reporter for Werribee Open Range Zoo.

Jesse previously worked with Tennis Australia's media team for the 2015 Australian Open, before taking up publicity roles at Village Roadshow.

Guan-Yu Shr has started a new role as Vice President of Communications at HSBC in Taiwan. She is responsible for managing communication strategies for the bank's consumer banking division.

With close to a decade of communications and journalist experience, Guan-Yu got her start as a Business Reporter for the Economic Daily News and anue. She went on work in communications at companies including JTI and PCA Life Assurance, as well as most recently, Nestle, where she focused on corporate communications and sustainability.