Zein Zone, a marketing communications creative consultancy, has launched in the UAE. Founded by Zaina Kourki, the agency supports entrepreneurs, creative communities, and organisations in the art, culture, and tourism sectors across the Middle East.
Zein Zone offers tailored communications that aim to resonate both locally and globally through multilingual, editorial precision, and human storytelling. Its services span PR and media relations, brand storytelling and editorial strategy, thought leadership and spokesperson positioning, content creation and campaign planning, recreational experiences and events, as well as cultural communications and tourism marketing.
“The Middle East is experiencing a cultural and creative awakening,” said Zaina, Founder and Managing Director of Zein Zone. “From heritage preservation and culinary innovation to immersive tourism experiences, the region is rich with stories that deserve to be heard. Yet many voices remain underrepresented or lost in translation."
"Zein Zone was born to bridge that gap, helping brands communicate with clarity, authenticity, and impact. Now is the time to nurture these sectors through thoughtful storytelling and strategic visibility.”
With 20 years of experience across the Middle East, Africa, and Asia Pacific, Zaina has led award-winning campaigns and helped shape brand narratives for global and regional organisations across both public and private sectors. Her expertise spans strategic marketing communications, media relations, editorial direction, spokesperson management, events, sponsorships, and digital-first engagement. She previously held senior roles at AtkinsRéalis, Majid Al Futtaim, Edelman, and Grayling Middle East.
