Archetype has elevated Yeow Mei Ling to the position of Head of Strategy and Innovation, APAC. In her new role, she partners with teams across markets to expand client service offerings, especially in the areas of crisis preparedness and issues management, executive presence, and change communications.
Mei Ling was previously APAC Deputy Regional Director and Managing Director Southeast Asia at Archetype. She has more than 25 years of regional communications experience, having served as a senior advisor to clients, leading and transforming offices across multiple markets including Malaysia, Singapore and Greater China.