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VoxEureka has secured a number of new clients and renewals in Malaysia and Singapore across the automotive, retail, property, corporate, FinTech, and technology sectors.
The agency has been appointed by INNOCEAN Malaysia for Hyundai Motor Malaysia, supporting the development of campaign-based communications around key model launches and corporate milestones. It has also been engaged by Trip.com to strengthen media relationships and brand awareness.
Pavilion Group has selected VoxEureka to build brand presence across its four properties: Pavilion Kuala Lumpur, Pavilion Damansara Heights, Pavilion Bukit Jalil, and Intermark Mall. The agency has also been appointed by Coway to support creative and activation conceptualisation as well as creator engagement for its upcoming launch campaign.
In Singapore, VoxEureka has been appointed by Tools For Humanity, a technology company. The agency also secured two renewals in Malaysia with TikTok and Sunway Group.
Commenting on the new portfolios, Jonathan Tan, Managing Director of VoxEureka, said the wins reflect growing client preference for multi-market “hive” models over traditional hub-and-spoke approaches, and noted appreciation for client trust.
After nearly four years as Chief Executive Officer at public relations agency, Edelman in Australia, Tom Robinson has announced his decision to leave the business.
He was previously at MediaCom Australia for nearly 11 years, where he held multiple roles, including as Managing Partner, Creative Systems and as Head of Content Strategy and Distribution.
"It’s been a privilege to lead Edelman Australia for the last four years as we established a new positioning and proposition in Australia that will shape the growth of the business in the years to come," Tom said.
"I'm proud of all that our team and leadership have achieved together. However, the time feels right for a new leader to shape the next phase of the business, and I look forward to taking on a new challenge."
Tom's last day at the agency will be on May 15.