MCN has promoted Roksar Kamal to Senior Public Relations Manager. In this expanded role, she is driving the strategic PR agenda across a broader portfolio of MCN’s creative agencies, with a focus on amplifying the agency's work, elevating its leadership presence, strengthening partnerships across the region and strengthening brand equity across key sectors and markets.

"I’m excited to play a deeper role in shaping how we tell our story - to the industry, to our partners, and to the world," Roksar added.

Roksar has been with the agency since last year, and prior to this, she managed PR at Knight Frank Middle East. She also brings content experience from noon, Namshi.com, and ITP.

Layla El Najjar has joined The Catalyst Agency as an Account Director to lead the agency’s expansion into the MENA region, focusing on the gaming and tech sectors.

Based in Dubai, Layla joins The Catalyst Agency following more than four years at 8 Point Media, where she managed accounts for brands in the gaming and technology sectors, including Razer, Bethesda, and Square Enix. She specialised in bringing these brands to market and growing their presence across media and regional communities.

Layla also brings valuable agency experience from Faux Consultancy and Sticky Ginger PR, where she worked with F&B, hospitality, and luxury fashion brands.

Amelia Lee has stepped into the role of Head - Investor Relations & Corporate Communications at Seatrium. Based in Singapore, she leads global integrated communications strategy for the engineering solutions provider, spanning investor relations, corporate and digital communications, and brand.

Prior to this, Amelia spent six years heading investor relations at local telco, StarHub. Earlier in her career, she worked with several investor relations consultancies, including Citigate Dewe Rogerson, where she partnered with a range of listed companies across various sectors on integrated IR and communication programmes.