Fitness and lifestyle group, Viva Leisure, has appointed WiredCo. as its 'Brandformance' agency of record, following a competitive pitch.
Spanning brand paid media, creative, and earned media, the appointment will see WiredCo. working across Viva's house of brands to help achieve the businesses' short and long-term growth goals.
WiredCo.'s Founder and CEO, Angela Hampton, said: "We're so excited to be partnering with such an impressive house of brands and a leading Aussie business that’s been on an amazing growth journey. There's so much we're planning to do together and with the brilliant humans at Viva, we know it’s going to be an epic and seriously rewarding ride."