PRHK has announced Kavieng Cheng and Janet Ma of Edelman as the winners of the local industry Cannes Young Lions Competition. Runner-up teams include Jasmine Chan and Charlotte Chan from TEAM LEWIS, as well as Johanna Lee and Jerome Leung from Edelman. Additional teams also participated from The Hoffman Agency and Golin.
(L – R Top: Lola Xie, HKBU; Annouchka Behrmann, FINN Partners; Rachel Ho, Save the Children Hong Kong; Abby Lui, Save the Children Hong Kong; Penn Leung, Creative Consulting Group Inc. Ltd.; Onie Chu, HK4As. L-R Bottom: Jasmine Chan & Charlotte Chan, TEAM LEWIS; Janet Man & Kavieng Ng, Edelman; Jerome Leung & Johanna Lee , Edelman.)
Competitors were challenged to develop an integrated PR campaignfor Save the Children Hong Kong to raise awareness of children's mental health in the city.
Edelman's winning campaign, titled 'Emotional Animal Biscuits', featured a localised strategy that transformed daily snack time into an opportunity for gentle emotional check-ins. The campaign leveraged a nostalgic animal biscuit, recognisable by all Hongkongers, to make complex conversations about emotions accessible for children of all ages.
The winners will go on to compete at the Cannes Lions International Festival of Creativity 2026, scheduled to take place from 22nd to 26th June.