PR News
The Earned View

Welcome to The Earned View

Telum Media is all about creating connections between journalists and PR / comms practitioners. Key to that are the connections we forge with media outlets and newsroom leaders on the ground in each of our markets, and with PR leaders and industry bodies.

Today we launch The Earned View - a curated collection of senior industry figures, sharp operators, and KOLs from across the Middle East and Asia Pacific, who have earned the right to pen regular columns on their chosen areas of expertise.

From Acorn Strategy’s Kate Midttun in Dubai to The Savage Company’s Chris Savage in Australia, Ashbury CommunicationsAdam Harper in Singapore to PRINZ CEO Susanne Martin in New Zealand, each of our 12 columnists will bring a thought-provoking mix of analysis, opinion, and practical advice to Telum Media’s PR News pages.

We kick things off with Matt Thomas, Founder and Chief Catalyst of Stake: The Reputation Company, writing on the hidden cost of risk in his strategic communications and reputation column. 

 

Previous story

KKR expands APAC communications team with Jinal Parekh hire

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KKR
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KKR expands APAC communications team with Jinal Parekh hire

KKR has appointed Jinal Parekh as Assistant Vice President within its Asia Pacific Communications team, based in Mumbai. The appointment follows the recent APAC appointment of James Jarman, as previously reported on Telum Media.

Jinal joins from Welspun One, where she was Head of Corporate Communications and Public Relations. Prior to that, she was an Account Director at Adfactors PR.

Jinal reports to Wei Jun Ong, Principal & Head of Asia Pacific Corporate Communications, who oversees KKR’s communications strategy and activities across the region. 

PRCA
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PRCA Malaysia to hold discussion on PR industry accreditation

The Public Relations and Communications Association of Malaysia will host a fireside chat on 19 June 2026, titled “Mandatory, Voluntary or Not Needed at All? Rethinking Accreditation and Professional Standards for Malaysia’s PR Industry.”

The event aims to facilitate discussions among practitioners, academics, policymakers, and industry stakeholders on the role and future of accreditation in Malaysia’s public relations industry.

Visit here to register. 

Melia
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Melia Rayner joins agtech company

Melia Rayner has been named Communications Manager at Halter. She was previously at ANZ venture capital fund, Blackbird, for nearly six years, most recently as Head of Communications. Prior to this, Melia worked agency-side at Character + Distinction.