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PRCA APAC announces new mentorship initiative

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PRCA
Industry update

PRCA APAC announces new mentorship initiative

PRCA APAC has launched its inaugural mentorship programme.

Pioneered by the organisation’s Technology Group, the initiative aims to facilitate conversations with tech practitioners from across the communications industry on topics including career development, skills growth, and industry advice.

The programme is open to members, industry professionals, and students from partner universities, and will run from January to June 2026.

Click here for more information.

Matt
Moves

Matt Gallant steps up as Head of Strategic Communications

Matt Gallant has been promoted to Head of Strategic Communications at Mushroom Group. He has been with the music and entertainment organisation since 2023, initially joining as Communications Manager, where he oversaw all comms efforts across the group and its affiliated companies.

Prior to that, Matt spent time in various comms roles at the Australian Grand Prix Corporation and within the Victorian public sector, following a career in journalism.

PChome
Moves

PChome appoints Head of PR & Corporate Affairs

Ecommerce company, PChome, has welcomed Abby Chiu as Head of PR & Corporate Affairs.

In her new role, Abby leads PChome’s public relations and corporate communications function, overseeing brand communications, media relations, corporate reputation management, crisis communications, as well as ESG-related communications. She also works closely with internal stakeholders on corporate messaging, public affairs and government relations to support the company’s long-term brand reputation strategy.

Abby brings over a decade of experience across brand communications, public relations, and marketing. Based in Taipei, she previously held senior roles at consumer and e-commerce brands, including Milksha and Pinkoi, where she managed regional PR strategies across Taiwan, Hong Kong, and Japan.