Weber Shandwick has launched Weber I/O in the EMEA region with the aim of redefining how organisations utilise data, technology, and AI to drive innovation and impact across their marketing and communications strategies.
Marcus Dyer ( pictured) has been appointed Head of Weber I/O in EMEA, drawing on his expertise in digital technology to drive and accelerate innovation across the region, with over 14 years of experience within The Weber Shandwick Collective.
The solution serves as the AI backbone of the broader Weber Shandwick offering, encompassing Weber I/O, Weber Advisory and Weber Create.
"At Weber I/O, we're at the intersection where culture meets code. In a world overwhelmed by content and driven by clicks, we believe marketers and communicators require more than just creativity to thrive. They need a fusion where intuition meets information and storytelling meets systems. We're empowering our clients to harness rapid advancements in AI, ensuring their brands not only stay relevant but continue to engage and captivate audiences in transformative ways," said Marcus.
“We're thrilled to have Marcus step into the role as Head of Weber I/O in EMEA, where he will also continue to drive the global expansion of our Experiences capability, supported by our skilled analytics team, AI leaders, and other experts across the Weber Shandwick Collective," said Dustin Johnson, Global Chief Commercial & Innovation Officer.
"With Weber I/O, we're committed to setting a new industry standard, merging cutting-edge AI advancements with an applied innovation lens. This not only differentiates us in the marketplace but also empowers our clients to navigate the rapidly evolving digital landscape with confidence.”
Marcus Dyer ( pictured) has been appointed Head of Weber I/O in EMEA, drawing on his expertise in digital technology to drive and accelerate innovation across the region, with over 14 years of experience within The Weber Shandwick Collective.
The solution serves as the AI backbone of the broader Weber Shandwick offering, encompassing Weber I/O, Weber Advisory and Weber Create.
"At Weber I/O, we're at the intersection where culture meets code. In a world overwhelmed by content and driven by clicks, we believe marketers and communicators require more than just creativity to thrive. They need a fusion where intuition meets information and storytelling meets systems. We're empowering our clients to harness rapid advancements in AI, ensuring their brands not only stay relevant but continue to engage and captivate audiences in transformative ways," said Marcus.
“We're thrilled to have Marcus step into the role as Head of Weber I/O in EMEA, where he will also continue to drive the global expansion of our Experiences capability, supported by our skilled analytics team, AI leaders, and other experts across the Weber Shandwick Collective," said Dustin Johnson, Global Chief Commercial & Innovation Officer.
"With Weber I/O, we're committed to setting a new industry standard, merging cutting-edge AI advancements with an applied innovation lens. This not only differentiates us in the marketplace but also empowers our clients to navigate the rapidly evolving digital landscape with confidence.”
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