Weber Shandwick has launched Weber I/O in the EMEA region with the aim of redefining how organisations utilise data, technology, and AI to drive innovation and impact across their marketing and communications strategies.
Marcus Dyer (
pictured) has been appointed Head of Weber I/O in EMEA, drawing on his expertise in digital technology to drive and accelerate innovation across the region, with over 14 years of experience within The Weber Shandwick Collective.
The solution serves as the AI backbone of the broader Weber Shandwick offering, encompassing Weber I/O, Weber Advisory and Weber Create.
"At Weber I/O, we're at the intersection where culture meets code. In a world overwhelmed by content and driven by clicks, we believe marketers and communicators require more than just creativity to thrive. They need a fusion where intuition meets information and storytelling meets systems. We're empowering our clients to harness rapid advancements in AI, ensuring their brands not only stay relevant but continue to engage and captivate audiences in transformative ways," said Marcus.
“We're thrilled to have Marcus step into the role as Head of Weber I/O in EMEA, where he will also continue to drive the global expansion of our Experiences capability, supported by our skilled analytics team, AI leaders, and other experts across the Weber Shandwick Collective," said Dustin Johnson, Global Chief Commercial & Innovation Officer.
"With Weber I/O, we're committed to setting a new industry standard, merging cutting-edge AI advancements with an applied innovation lens. This not only differentiates us in the marketplace but also empowers our clients to navigate the rapidly evolving digital landscape with confidence.”

Industry update
Weber Shandwick rolls out Weber I/O, names its EMEA head
by Telum Media
31 July 2025 4:00 PM
2 mins read
Telum Media Database
Get in touch to learn more
You might also enjoy
Moves
Azal Khan has joined IR Department as Corporate Media Relations Manager. She has finished her time at The Agency Real Estate, most recently as Communications and Content Manager. Prior to this, Azal was a business, real estate and news journalist at the ABC and News Corp.
11 August 2025 4:00 PM
1 min read
Industry update
GWPR Australia has announced Maya Ivanovic, Associate Director - Client Services at Palin Communications, as the recipient of its inaugural 2025 GWPR Mentoring Scholarship.
Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.
The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.
GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.
Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."
Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.
The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.
GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.
Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."
Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
11 August 2025 4:00 PM
2 mins read
Industry update
Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.
Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
11 August 2025 4:00 PM
1 min read