Ayden Ong has been appointed General Manager, Singapore at We. Communications.
In the newly created role, Ayden will oversee day-to-day strategic growth and client delivery, while continuing to strengthen the agency’s integrated communications and AI-led capabilities. He will report to Daryl Ho, Managing Director, Singapore.
Ayden most recently served as Vice President, Client Growth, where he drove business development, expanded the agency’s client portfolio and led its digital innovation agenda. He also led AI readiness at the agency and built integrated communications, creative and content-at-scale offerings for clients.
Commenting on the appointment, Daryl said, “We.’s growth has always been driven by our people. Investing in leadership from within lets us move even faster on the capabilities, culture and expertise that define our business. Ayden brings the innovation and operational discipline that will help us continue to evolve and deliver world-class communications alongside our clients.”
Ayden added, “The most successful agencies are those that keep reinventing while staying true to what made them successful in the first place. My focus will be building on that foundation and ensuring that we remain a relevant and trusted partner to clients navigating an increasingly complex digital-first business and communications landscape.”