---
title: Wanderlust Union adds luxury hospitality client to portfolio
description: Wanderlust Union appointed PR agency for Sofitel Sydney Wentworth, leading comms to position the hotel as a cultural, wellness & lifestyle destination.
---

[PR News ](https://insights.telummedia.com/pr-news)

# [Wanderlust Union adds luxury hospitality client to portfolio](https://insights.telummedia.com/pr-news/wanderlust-union-adds-luxury-hospitality-client-to-portfolio)

 Written by [Telum Media](https://insights.telummedia.com/pr-news/author/telum-media) | Sep 19, 2025 3:39:22 AM

Wanderlust Union has been appointed as the official PR agency for Sofitel Sydney Wentworth. The agency has been engaged to deliver a communications strategy that positions the luxury hotel as a cultural, wellness, and lifestyle destination.

Wanderlust Union's scope includes strategic storytelling across the hotel's wellness offerings, in-room experiences, and brand collaborations.

Founder and Managing Director of Wanderlust Union, Sophie Baker, said: "Our work at Wanderlust Union is grounded in experiential, place-led storytelling that speaks to the modern traveller.

"Sofitel Sydney Wentworth’s commitment to Art de Vivre and cultural connection makes it a natural fit for our agency. We’re thrilled to support the next chapter of this iconic property."

[View full post](https://insights.telummedia.com/pr-news/wanderlust-union-adds-luxury-hospitality-client-to-portfolio)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Telum Media"
  },
  "dateModified" : "2025-09-19T03:39:22.686Z",
  "datePublished" : "2025-09-19T03:39:22Z",
  "headline" : "Wanderlust Union adds luxury hospitality client to portfolio",
  "image" : {
    "@type" : "ImageObject",
    "height" : 655,
    "url" : "https://47711121.fs1.hubspotusercontent-na1.net/hubfs/47711121/PR%20News%20Images/2025/September/Sofitel%20Wentworth.png",
    "width" : 874
  },
  "mainEntityOfPage" : "https://insights.telummedia.com/pr-news/wanderlust-union-adds-luxury-hospitality-client-to-portfolio",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://connect.telummedia.com/hubfs/Email%20header%20%2B%20logo.png",
      "width" : 366.31577
    },
    "name" : "PR News"
  }
}
```