Danny Lim has been appointed as Director at TEAM LEWIS Singapore. Danny brings over 20 years of experience in integrated communications, public relations, digital marketing as well as journalism to the role.

Danny has been brought on board to strengthen and grow the agency’s technology portfolio, which includes brands like Sophos and Schneider Electric. The agency is also ramping up its work in the mobility technology space, working with automotive, smart infrastructure, alternative transport, and  mobility tech leaders.

“I am excited to join TEAM LEWIS at a time of rapid change and opportunity in the communications industry,” said Danny. “The emergence of AIO is once again highlighting the importance of ongoing coverage and the power of the media. I look forward to working with the talented team in Singapore to help our clients navigate the evolving media landscape and better harness AI and integrated comms to achieve their business goals.”

In his new role, Danny will oversee client strategy, business development, and team leadership, working to deliver solutions for both local and international clients. 

“Clients are looking for deeper consult in this new AI-driven world of content overload. Getting attention and demonstrating relevance can be a challenge. That’s why we have launched a number of solutions globally, such as Training for Trust, and locally, such as Resolve: Relevance, to better support our clients across sectors. I look forward to working closely with Danny and the team to roll these out and see the impact they will have for our clients,” said Pamela Tor Das, VP, Singapore & Emerging Markets at TEAM LEWIS.

Creative communications agency, Greenpoint, is celebrating a decade of storytelling, strategic brand-building, and partnerships across Australia.

The agency has chosen the moment to announce the launch of The Greenpoint Giveback, an annual pro bono initiative offering one purpose-driven Australian organisation access to free professional PR, content, and communications support.

Open to not-for-profits, charities, and social enterprises working in health, education, community, the environment or the arts, the agency said the initiative is designed to help amplify bold ideas that are making a difference, but may not have the resources to tell their story at scale. 

Nicola Trotman, Co-founder and Director at Greenpoint said: "Marking ten years of Greenpoint, the Giveback is our way of saying thank you while supporting a cause that matters. Some of our most rewarding work has been with not-for-profits and grassroots programs, and this initiative lets us use our skills to shine a light on people and organisations driving real change.

“Our goal is to leave the organisation with real tools and insights they can use beyond the project."

Specsavers has consolidated its earned communications activity across Australia and New Zealand, appointing Ogilvy PR as its new agency partner after a competitive pitch process.

Ogilvy built a bespoke team for Specsavers with NZ agency One Plus One to deliver a response to support Specsavers across its strategic national consumer public relations plan, and will now lead earned integrated communications in both markets. As part of the appointment, Ogilvy PR has been tasked with further strengthening Specsavers’ brand presence and connection, working with other agency partners, including EssenceMediacom and TBWA.

Specsavers Australia & New Zealand Head of Awareness and Consideration, Anri McHugh said: “After a close-run pitch process, we selected Ogilvy for its earned-first strategic approach and commitment to fresh creative thinking, collaboration and shared values. We are very excited about what we can deliver together to ensure the Specsavers brand continues to change people’s lives through better sight and hearing.

“We would like to thank our incumbent PR agency partners - Mango NZ, AMPR, and Health Haus. We’ve had some unforgettable times with our incumbents through relationships spanning several years and many campaigns."

Ogilvy PR Australia’s Group Managing Director, Daniel Young said, "From our very first conversations, it was clear that we share a culture that puts people and creative ambition at the heart of everything we do. That alignment, teamed with our expertise across earned creativity, social and influence will be the foundation for daring, innovative, and culturally resonant work that delivers real impact.”