HelloFranses!, a standalone creator-focused consultancy from the UK, has expanded into the Asia Pacific region.
Backed by W Communications and headquartered in Singapore, the APAC hub provides access to a global creator network and offers end-to-end influencer solutions. Services span strategy and creator shortlisting, content production, paid amplification, and campaign analytics.
For the first time, HelloFranses! will also directly represent talent, connecting key opinion leaders, influencers, creators, and celebrities with the brands it supports. The consultancy will additionally identify and facilitate partnerships between brands and other platforms. It also runs the Giveback initiative, a mentorship and wellbeing programme for creators that includes workshops, coaching, and access to its global studio hubs.
Founded by Chloe Franses, the consultancy has worked with clients including Disney, Hublot, Aston Martin, Bacardi, and POP MART.
Robin Chang, General Manager of W Communications APAC, said, “Southeast Asia is a creator powerhouse, from Singapore’s pop-culture disruptors to Indonesia’s TikTok titans. Brands here have moved beyond influencer marketing as a numbers game and towards authentic creator partnerships that build real-life communities. HelloFranses! gives them exactly that. It is creativity with a conscience, powered by data, and delivered with a little W charm. We see this as the next chapter in helping our clients and creators thrive together across the region.”
(Pictured from left to right: Robin Chang, Chloe Franses, and Aaron Chan)
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