PR News
W Communications-backed HelloFranses! expands into APAC

W Communications-backed HelloFranses! expands into APAC

HelloFranses!, a standalone creator-focused consultancy from the UK, has expanded into the Asia Pacific region.

Backed by W Communications and headquartered in Singapore, the APAC hub provides access to a global creator network and offers end-to-end influencer solutions. Services span strategy and creator shortlisting, content production, paid amplification, and campaign analytics.

For the first time, HelloFranses! will also directly represent talent, connecting key opinion leaders, influencers, creators, and celebrities with the brands it supports. The consultancy will additionally identify and facilitate partnerships between brands and other platforms. It also runs the Giveback initiative, a mentorship and wellbeing programme for creators that includes workshops, coaching, and access to its global studio hubs.

Founded by Chloe Franses, the consultancy has worked with clients including Disney, Hublot, Aston Martin, Bacardi, and POP MART.

Robin Chang, General Manager of W Communications APAC, said, “Southeast Asia is a creator powerhouse, from Singapore’s pop-culture disruptors to Indonesia’s TikTok titans. Brands here have moved beyond influencer marketing as a numbers game and towards authentic creator partnerships that build real-life communities. HelloFranses! gives them exactly that. It is creativity with a conscience, powered by data, and delivered with a little W charm. We see this as the next chapter in helping our clients and creators thrive together across the region.”

(Pictured from left to right: Robin Chang, Chloe Franses, and Aaron Chan)

Previous story

Archetype Australia makes two promotions

You might also enjoy

Archetype
Moves

Archetype Australia makes two promotions

Archetype Australia has promoted Chynna Lao to Account Director and Shishira Bindiganavile to Senior Account Manager, as the agency continues to grow its work with technology brands across consumer and B2B.

Chynna has led earned and influencer programs for clients like Shopify, Intuit Mailchimp, Confluent and Trend Micro. Shishira's portfolio of enterprise technology clients includes Databricks, Ericsson, JFrog and Jabra. 

Liz Weselby, Managing Director of Archetype Australia, said: "Chynna and Shish both do the hard work that matters - they understand what makes a story actually interesting, they know how to work with clients who are dealing with genuine complexity, and they consistently deliver. These promotions recognise where they're already operating and the kind of team we're building here."

(Pictured left to right: Chynna Lao and Shishira Bindiganavile)

Jess
Moves

Jess Mulquiney is named Head of Comms, Social and Events

Jess Mulquiney has been welcomed at Savi Communications as Head of Communications, Social and Events. She brings experience working with clients across the built environment, including real estate, architecture and design, property and asset management, in addition to lifestyle sectors. Jess was previously Head of Communications at iD Collective and Communications Collective.

Ke
Moves

Ke Wei Chua to lead regional marcomms for fitness brand

Evolution Wellness Group has appointed Ke Wei Chua as Marketing Director for Asia, a role that unifies marketing communications, branding and member experience across 150 clubs in Singapore, Malaysia, Thailand, Indonesia, and the Philippines.

In this role, she oversees multiple brands - Fitness First, Celebrity Fitness, GoFit, Chi Fitness, and Fire Fit - while working with Group CEO, David Prosser, to strengthen each brand's identity, connect markets, and build a fitness ecosystem in the region. Chua previously led brand development and full-funnel strategy for Fitness First in Singapore.

Commenting on the appointment, she said, "What excites me is shaping how fitness fits into the way people live. Every market is different, but the intent is the same. People want to train well, feel stronger, and stay consistent. My role is to keep strengthening that connection and make sure our brands stay performance-led, people-centered, and built for the future."