Camilla d'Abo (pictured) has been appointed General Manager of PR at Viola Communications, bringing more than 25 years of experience across communications, reputation management, marketing, and business strategy to the role.
Most recently, Camilla was Managing Director at Action Global Communications. Throughout her career, she has also held senior leadership roles at global brands and organisations, helping to build their reputations, navigate change, and create engagement.
"For more than 20 years, Viola Communications has built a reputation in the UAE for shaping some of the nation’s most important brands. Today, the business is paving the way for an exciting new future under the leadership of CEO Piero Poli, with a clear ambition to evolve, grow and redefine what modern communications can be," Camilla said.
"Really looking forward to working with all of the talented team at Viola and helping write the next chapter of its story."